Region: Eagan, MN
Services Provided: Seller Representation
Type: Office Building
CHALLENGE
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The business owner had recently sold his company and needed to unwind from his office building, which was empty and co-owned with minority partners.
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Although the building was in excellent condition and had served as a comfortable home for many years, its architectural style and residential-grade construction limited its appeal to certain buyers.
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Located in an office park with consistently full occupancy and a unique “homey” environment, the building was virtually unknown to most office brokers and tenants accustomed to higher-profile multi-story office properties.
SOLUTION
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The Newmark sale team recognized the need to educate the market about both the building and the environment it offered.
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Marketing collateral featured extensive photography and a narrative showcasing how the space could be utilized.
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The team collaborated with a trusted interior design firm to produce renderings that demonstrated how the building could be elevated with contemporary finishes while preserving its distinctive home-like atmosphere.
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Broker previews and an open house event, complete with a food truck on the outdoor patio, helped introduce the brokerage community to the property’s unique wooded setting and connection to its surroundings.
RESULTS
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An aggressive direct and broker-channeled marketing campaign successfully identified an owner-user who purchased the entire building.
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The sale price aligned with the owners’ expectations.
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The buyer was sourced from Eagan, reflecting the broader prospecting reach achieved by the Newmark team compared to traditional office product sales.